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The idea all started about a year ago, after the brains of Travel Buddy 360 unintentionally tried on a friend’s medical cervical collar.  No matter it is a result from long working hours or bad sleeping habits, around 50-70% of US citizens are bound to experience neck pain at least once in their lives.  While medical cervical collar's primary function is to treat neck pain, and neck pain being one of the most prominent and costly health problems in the United States, we realized there is an immediate need for its usage and ease of access.

Like no other U-shaped travel pillows on the market solely designed for you to rest your head side ways and does not ensure proper posture, Smart of Sweden aim to create a travel pillow that is able to provide users the ultimate comfort and restful flight experience with our innovative Travel Buddy 360.