Admit it, running an e-Commerce store, especially when it comes to content marketing, can sometimes be more nerve wracking than sitting an exam! Are the readers connecting with it? Do they understand what we’re trying to say?
While content marketing can come in whole lot different forms, is there any way for us to tighten things up and improve upon to drive more traffic? Yes, of course!
But first, what is e-Commerce Content Marketing?
It is the creation and curation of digital content to lure and draw in offline traffic. There are number of benefits:
- Increase brand awareness
- Aiding search engine ranking
- Creating social presence
Content Marketing Strategy 1: Blog Post
I guess there is no need to convince you that every website needs a blog. (But in case you question, researches have shown 97% more links to companies’ website that blog, alright!)
Never discount what text contents can do for you, as it’s still the most widely used content type among the majority of business! Well, there’s just one problem we all have to deal with – how to leverage it. Follow these rules, and things will be as easy as 10th grade English without the fear of getting called on when you’re not paying attention!
Before You Start Writing...
Identify your goal of the content
Whether it’s the purpose of writing, a result to accomplish or building brand trust, knowing your goal beforehand will help set the tone for everything that’s about to come next.
Just like fishing, your hook is what you’re using to catch readers in your net. Bet it a news hook, an attack hook or a humour hook, you want to decide how you’re going to draw people in.
Stop! Still not the time to put your fingers to the keyboard. Get in the mindset of your audiences because you content is for THEM. Don’t use your view of the world. You’re the expert. Its tainted with jargon.
When You’re Writing...
Only include what’s relevant
Do you still have your goal in mind? Good. Only include information that supports your point. The more irrelevant information you include, the further you take people away from what you’re trying to say.
Direct titles aren’t always fun to write (who doesn’t love a good pun?), but they have to do the best of telling readers and the search engines what your post is about. Yet, coming up with killer titles is easier said than done. When all else fails, say what you mean. It’s true in life and in Web content.
Online, scannable contents resigns supreme, as users aren’t so great at reading on the web. Why not break your points out into a numbered list? Lists, white space and short paragraphs are your best friends on the Web.
Content Marketing Strategy 2: Video Content
Years ago, video was considered “the future of content marketing.” Today, it undoubtedly IS a huge driving force. There ae a few types of video you can create:
Editorial Videos (aka: the “HOW-TO” videos): It helps establish yourself as an authority and show the world that you know your thing. No one wants to buy from an amateur.
Product Videos: Not only can you generate additional website traffic and sales from an SEO perspective, but products with video demos have higher conversation rates.
Content Marketing Strategy 3: Communicate with Your Audience
There is a need for customers to develop a personal journey with your brand. Actively engage with your audiences, not just treating them as consumers. This can be:
- Asking Questions
- Listening to Feedback – through Blog Comments/ Customers Reviews
- Engage with Users through social media – to deliver a complete experience
Content marketing is a giant maze to unravel. Thus, Tiffson Co. not only brings you to all these SEO tactics, but also plans to approach and capitalize on the benefits of content marketing FOR YOU!
We save your time while boosting your brand’s awareness and increasing traffic. Want to know more about our services: https://www.tiffson.com/pages/sell-with-us
SEO tactics in your hand! – Tiffson Co.