We may not, at least in near future, be living in a world like the movie WALL-E. Yet, with today’s constantly updating eCommerce environment, thanks mostly to the non-stop improving discoveries, technologies, logistics and bloody cool things to buy, the fact that we ever had to visit shops or handing over physical money will soon slip everyone’s mind and become history.
We are living in the age of entrepreneurs. Through the internet, we make almost everything possible. We can now market to anyone around the world and create huge movements. There is, however, an art in eCommerce. As sellers, we can never just sit there and twiddle our thumbs, but will have to get out there and try different things and see what sticks. We create or we break.
Check out these latest eCommerce trends and tactics and find the ones that bear fruit!
First trend: Chat bots
What are chat bots?
Short for chat robot, it is a computer programme that functions to stimulate human conversation through artificial intelligence. Chat bots are widely used to aid communication in customer service, call centres and internet gaming. For example, Facebook, WhatsApp, Twitter, Google Allo etc.
How to make use of these chat bots?
Weird but common, people nowadays are getting more familiar with talking to machines. With eCommerce fully embracing this innovation, chat bots (some even have avatars) now handle complaints, follow-up orders, as well as real-time engagement, making this conversational eCommerce more fun and engaging, creating a better shopping experience for consumers. Try developing live messaging and personal shopping service at your online store!
Different from chat bots, artificial intelligence has become a great deal in the research process before consumption. Digital assistants such as Amazon’s Alexa, Apple’s Siri, Google’s Assistant have gotten people used to chatting to a personal assistant at the beginning stage of the research process. However, different assistant respond in different ways: Echo default to Amazon product pages and reviews, while Google Home lists the top result of the search page.
What should you do?
Keep an eye on the developments of these personal assistants, as they change the buyers’ journey. Adapt and understand these benefits and limitations before the trickle of users become a flood.
Most importantly: Social selling
How to benefit the most from social media?
Reap the benefit of social media to drive traffic to e-commerce sites is one of the most crucial steps when setting up an online store. Invest in social media marketing even if you have gotten only a small budget. There are at least four things, you as sellers, have to pay attention to:
Make use of every social media to promote your products. This includes Facebook, Twitter, Instagram, Tumbler, Snapchat etc. Exploit their advertising services and try your best to show off your products to potential consumers.
Engage in Email Marketing. Include an email signup link at the bottom of your posts, this can be anything like “Sign up for our Newsletter and Receive a Free Book”. Once you have gotten consumers’ email, you can send out interesting contents and sales and promotions for instant traffic. Don’t miss out on such huge sales opportunity!
Leverage social media Forums. Forums are an indirect but effective way when it comes to establishing reputation. Rather than putting your products first, you should be helping consumers out. After you gain a tight brand-and-consumer bond, that’s when you can start recommending products at your store.
Be as creative as possible. Word-to-mouth marketing can be much more powerful than you think! Customers share their findings and post them on social media, while you can make use of this user-generated content to boost a tremendous brand lift.
What tools to use?
We are here to help you get a slice of that revenue
in an increasingly-crowded market – Tiffson Co.